Branding for a Luxury Boutique Hotel
Inspired by a diary and old photographs found in an old lost family trunk from 1885. This secret treasure sparked us to follow a trail of clues that follows the history of Calistoga itself to discover the woman who wrote the diary, an incredible woman, of African and Indigenous descent. It is a story of a brave runaway slave that escaped a plantation back in the 1830s to find herself and her son freedom and a better life. Casa Estrélla was born from the old family house of Estrélla build in the late 18th century, a place full of history and life, reinvented to create a vital experience that flows from the essence of the hotel itself, where the stone, water, and the sun combine to create the highest luxury; the home away from home.
Casa Estrélla is a guiding star to all the creative, adventurous, and positive people out there, who are looking for walls within which to rest, explore, dance & celebrate life. The look reflects the brand’s vision of creating an alluring space, merging traditional and modern architecture, an organic balance between the old and the modern.
El Bar 1830 is built to celebrate life & the brave soul of Estrélla. A unique bar, with roots of stone, water & sun combined to create the highest luxury. It is an experience for the soul, senses & emotions; where every detail is thought to inspire the guest to celebrate the present moment.