Brand Identity, collateral, and website design for a luxury boutique hotel, Casa Estrélla.
To define the visual story of Casa Estrélla as a brand, it should feel unique, warm, and thoughtful. The brand is genuine and true to their vision, they believe in choosing and creating one’s adventures and creations. Casa Estrélla is a guiding star to all the creative, adventurous, and positive people out there, who are looking for walls within which to rest, explore, dance & celebrate life. They are using their business to create a positive impact and keep the good vibes going. Casa Estrélla’s aesthetic and visual language needs to be equally immersive yet innovative. The look should reflect the brand’s vision of creating an alluring space, merging traditional and modern architecture, an organic balance between the old and the modern.
Inspired by a diary and old photographs found in an old lost family trunk from 1885. This secret treasure sparked us to follow a trail of clues that follows the history of Calistoga itself to discover the woman who wrote the diary, an incredible woman, of African and Indigenous descent. It is a story of a brave runaway slave that escaped a plantation back in the 1830s to find herself and her son freedom and a better life. Casa Estrélla was born from the old family house of Estrélla build in the late 18th century, a place full of history and life, reinvented to create a vital experience that flows from the essence of the hotel itself and where the stone, water, and the sun combine to create the highest luxury; the home away from home.