In crafting an Ebook experience for Neo Geo's "How to Base Camp," our design rationale revolves around creating an immersive and interactive journey reflective of exploration, collaboration, and continuous evolution. The visual aesthetic of the book aims to captivate readers, employing vibrant colors, dynamic layouts, and high-quality imagery to engage them in an exploration of the base camp methodology. More than a set of instructions, the Ebook is designed to be a personal guide and companion, establishing a reader-centric approach with relatable language and customized illustrations.

Embracing the concept of continuous evolution, the design intentionally incorporates a "work in progress" aesthetic, using sketch-like illustrations and handwritten typography to convey an unfinished feel.