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Incommon
 

BRAND STRATEGY 

LOGO DESIGN 

MARKETING COLLATERAL 

SOCIAL MEDIA 

PACKAGING DESIGN 


 

When Incommon set out to redefine the kayaking landscape, they needed a brand that could clearly communicate their commitment to individuality and adventure. As both a designer and strategist, I worked closely with the team to define Incommon’s core message: a brand that empowers adventurers to challenge the status quo and embrace journeys of personal discovery. Through strategic brand positioning, we crafted a visual identity that speaks to the spirit of exploration, where every paddle stroke becomes a powerful expression of self-discovery.
 

One of the key challenges was designing a logo that would capture Incommon's innovation and modernity, while remaining fresh and empowering. I led the strategy behind the logo, ensuring it reflected the brand's core values with minimalist elegance and strength. The logo's simplicity mirrors Incommon's commitment to clarity and innovation.
 

The sleek, modern branding we developed is a direct reflection of the brand's ethos. The visual identity not only captures the essence of adventure but also speaks volumes about the transformative experiences Incommon offers. This isn’t just about kayaking—it’s about redefining the boundaries of exploration and empowering those who seek something greater.

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CREDITS  —

Art Director: Rachel Ward
Designer & Strategist: 

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