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New Days
Brand Strategy
Branding
Marketing Collateral
Art Direction
Social Media
New Days is a team of compassionate mental health practitioners who are inspired by the ability that human beings have to be empowered for constant change and transformation. Every day is a new day and another chance to begin again. With New Days therapy individuals will learn to discover and overcome hurdles with the support of a licensed counselor.
Our vision for the brand was on with a trans-formative edge. Full of empathy, transparency and sensitivity. One that forges away from the traditional. One that highlights the notion that change is constant. It’s the only thing we can truly guarantee in life. No matter how difficult, how unruly, how constant a state can often feel, it’s never permanent. With each day is a chance to start anew. Another go at the world. Another possibility to conquer challenges. To overcome thoughts, or feelings. As the sun rises, the golden rays pierce through to mark a new day. A new chance to begin again.
LOGO MARK
The logo embodies a dynamic and fluid design, featuring a gracefully curved stroke in the 'n' that imparts a sense of movement and individuality. This unique typographic choice not only serves as the foundation of our brand identity but also symbolizes the idea that every journey is inherently non-linear and distinctive. It captures the essence of "begin again," reinforcing the notion that each person's journey is a unique and evolving path, never following a predictable, linear trajectory. This distinctive font adds a touch of allure to The Logo, making it instantly recognizable and memorable, just like each person's personal journey.
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