Daily Mentor, a mentorship brand led by Davie Fogarty, is committed to empowering 7-8 figure brand owners by leveraging uncertainty as an avenue for growth and innovation. Their core mission is to help these brand owners unlock their full potential through group coaching, mentorship, and expert guidance. Davie Fogarty, a leading figure in the Australian e-commerce industry, sought Potion Creative to define the creative opportunity and construct a brand that aligns with Daily Mentor’s vision. Our task was to inspire and guide 7-8 figure brand owners by crafting a bold, energetic, and playful brand identity that mirror Davie’s liveliness, enthusiasm, and vibrancy.
Our approach was deep rooted in empathy, born from our understanding of the challenges that Davie wished to help brand owners face. Through the idea of pushing oneself, burnout and ultimate passion to prevent other entrepreneurs from enduring the same hardships, we knew we needed to build a brand that not only enables entrepreneurs to reach their full potential, but also help them build brands that resonate with consumers. The creation of custom illustrations to add personality was a focus for the visual narrative. We carefully considered elements that would mirror Davie’s vision, including the brand’s core values, it’s target audiences and the unique challenges it aims to address. These custom illustrations serve as a visual bridge connecting the brand’s mission with it’s audience, becoming an integral part of the brand’s storytelling and a foundation for the rest of the brand to follow.
During the creation of custom illustrations for Daily Mentor, our focus was on ensuring a visual narrative that seamlessly aligned with the brand’s identity and goals. We carefully considered elements that would reflect Davie’s vision, including the brand’s core values, target audience, and the unique challenges it aimed to address.
Each illustration was thoughtfully crafted to convey not only the brand’s professionalism but also its approachability and commitment to excellence. These custom illustrations were not just images but an integral part of the brand’s storytelling, serving as a visual bridge connecting the brand’s mission with its audience.