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Happy Souls
Brand Strategy
Branding
Marketing Collateral
Social Media
Website Design
Experiential Design
Airbnb is committed to delivering the most genuine and passionate travel experiences. Airbnb collaborates with Stephanie Gilmore who is not only an elite surfer but who is fiercely committed to her craft but she values using her power, world titles, and wins and using to bring a positive impact in this world. Happy Souls is an interactive travel guide that offers the most engaging and unique travel routes curated by Stephanie Gilmore. The service is designed for wanderlust travelers visiting Bryon Bay, Australia - a stunning south coast. Through this collaboration, we want to help people make the most of their trip while creating meaningful moments.

Happy Souls with Stephanie Gilmore is a cool immersive mini guide that recommends a total of 15 different routes that connect unique attractions in Bryon Bay with lesser-known scenic spots in different regions, each coming with a distinctive theme that captures the multifaceted beauty of Australia and its surfing culture.





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