Chuck's  Treat is a brand that reinforces the love they feel for the pets through their handmade products which not only makes them stand out on the shelves but also shows that they truly cherish and deliver the organic goodness needed for more joyful moments between pets and their owners by providing homemade treats. To define the visual story of Chuck’s Treats as a brand it should feel caring, personal, and trustworthy. The look needed to reflect the brand’s vision which is to create a better life for the pets, delivering top quality, homemade dog food straight to your door, made with fresh ingredients in a human-grade kitchen. Through the branding, we wanted to create a narrative that will create a sense of trust and value for what they do.